Cerretti Electrical
Location: Inverbervie, Aberdeenshire
services:
For over a decade, Cerretti Electrical has been serving homes and businesses across the North East, earning their strong reputation as trustworthy, safe and reliable electricians. What began as a small one-man band steadily grew into a respected local business, known not only for electrical expertise but for the people behind the name.
As demand for renewable energy accelerated, Frazer and Jamie recognised an opportunity to lead locally in solar PV. Their existing website and brand, however, no longer reflected the scale of their work or the ambition of their renewables offering. That’s when they returned to Due North Creatives, partnering with us for a strategy that modernised their digital presence, elevated their brand and laid the foundations for long-term growth in the highly-competitive solar market.
Project duration: April 2019 – Present
Repositioning Cerretti Electrical as Local Leaders in Solar PV
Cerretti Electrical’s journey with Due North Creatives began in March 2019, when Frazer Cerretti and his wife Gemma recognised the need for clearer direction and a more confident approach to their marketing. They met with Amanda for a workshop in her home, marking the start of an exciting new chapter for the business.
What followed was a long-standing partnership grounded in trust, creativity and a shared vision for what Cerretti Electrical could achieve.
Building A Brand They Truly Love
Originally known as FCES (Frazer Cerretti Electrical Services), the business had a strong reputation locally, but the branding and messaging didn’t reflect the professionalism, personality or ambitions of the team.
Together, we created a bold new identity: Cerretti Electrical
A brand inspired by the family’s Scottish–Italian heritage, featuring Art Deco–influenced typography and a vibrant orange-and-black colour palette that proudly reflects Frazer’s lifelong love of Dundee United Football Club.
Over the years, this partnership grew as we supported them with social media content, clarifying messaging and helping solidify Cerretti Electrical’s reputation as trusted electricians working with major names such as:
- Esk Offshore
- Halliburton
- Enerquip
- Montrose Port Authority
- John Clark Motor Group
Challenges: Refocusing on Solar While Maintaining Their Core Services
Although Cerretti Electrical had a solid brand and an established website, their online presence did not fully reflect their new focus on renewable energy.
The key challenges were:
- Refocusing the Website on Renewables: The existing site highlighted their general electrical services but needed to better showcase solar panel installations, battery storage, and EV charging solutions.
- Expanding Online Visibility: While Cerretti Electrical had a loyal customer base for traditional services, they needed to reach new clients searching for solar and renewable energy solutions.
- Balancing Brand Evolution: It was crucial to balance the shift towards renewables with maintaining their established reputation for reliable electrical services, ensuring the transition felt seamless for existing customers.
Frazer and Jamie wanted to position the business as a go-to provider for renewable energy in the region, while still reflecting the family values and strong customer service that had made them successful.
Our Approach: Repositioning Cerretti Electrical for the Future
Working closely with Frazer, we developed a comprehensive strategy to transform Cerretti Electrical’s brand and digital presence, focusing on their expertise in renewable energy while preserving their core strengths.
Evolving the Website
- Rather than a full redesign, we restructured and updated the existing website to emphasise their new services. Dedicated sections were added for solar panels and battery storage and EV charging points, each featuring detailed, easy-to-understand content about the benefits of these solutions.
-
- Clear, action-oriented calls to action were integrated throughout, encouraging potential clients to explore how solar panels could benefit their homes or businesses.
Targeted SEO for Renewables
- We implemented a tailored SEO strategy, specifically targeting search terms related to solar energy and renewables in the North East of Scotland. Keywords such as "solar panels stonehaven" and "solar installers aberdeenshire" were optimised to ensure Cerretti Electrical ranked higher for relevant searches.
-
These SEO enhancements improved their online visibility, with organic traffic now making up over 50% of all website visits. This surge in high-intent visitors has brought more homeowners and businesses exploring renewables straight to their site, increasing enquiries for both solar and battery installations.
Engaging Video Content
- To build trust and highlight their expertise, we filmed a series of videos featuring Frazer and Jamie discussing their renewable energy services and showcasing recent solar installations.
- To build trust and highlight their expertise, we filmed a series of videos featuring Frazer and Jamie discussing their renewable energy services and showcasing recent solar installations.
-
- Building on this, we’ve gone on to produce customer case studies and fun team videos that showcase both their personality and the quality of their services.
-
- These videos helped personalise the brand, making it approachable and demonstrating the practical benefits of solar energy directly from the experts.
View more videos from Cerretti Electrical
Social Media Support
- We provided ongoing social media management to promote Cerretti Electrical’s renewable energy services, educating followers on the environmental and financial benefits of solar power.
-
Alongside regular organic content, we introduced targeted paid campaigns - boosting their most relevant and engaging content to reach new audiences.
This approach helped attract new users interested in renewables, expand their visibility and strengthen their presence across social platforms, while ensuring their content remained relevant to both existing customers and those actively seeking solar installations.
Collaborative Strategy and Ongoing Support
- Throughout the project, Due North Creatives worked hand-in-hand with Frazer and Jamie, providing not only marketing solutions but also strategic guidance. By taking on the marketing responsibilities, we allowed Frazer and Jamie to focus on growing the business, achieving their vision without sacrificing work-life balance.
Working with Amanda and the team has helped me find a better balance between work and life, taking the weight off my shoulders when it came to marketing.
Frazer Cerretti
Director
THE IMPACT
2025 marked 10 years since Cerretti Electrical was founded and it proved to be one of their most successful years yet.
A Surge in Solar Demand
In 2024, Cerretti Electrical completed 25 solar installations. By January 2025, they had 50 new leads - 25 of which were confirmed installs and 25 awaiting quotes. In the first month of 2025, they'd already surpassed the previous year's total.
Record-Breaking Installation
In March 2025, Cerretti Electrical completed their largest ever solar installation for community hub, The Bettridge Centre in Newtonhill.
The £50K solar system was funded by the Just Transition Participatory Budgeting Fund and expected to save the community hub over £10,000 per year. The install enabled the centre to keep their doors open and continue to provide essential community services and marked a proud moment for the team.
Solar Installation Growth
2024 Stats
Panels: 368
PV Capacity: 162.34 kW
Estimated Generation: 130,971 kWh
CO₂ Savings: 27,712 kg
Battery Storage: 265.2 kWh
2025 Stats
Panels: 650 (+76.6%)
PV Capacity: 317.19 kW (+95.4%)
Estimated Generation: 229,401 kWh (+75.1%)
CO₂ Savings: 58,083 kg (+109.6%)
Battery Storage: 391.8 kWh (+47.7%)
Sustainable, Measured Business Growth
Beyond installation numbers, Cerretti Electrical has seen steady financial and operational growth.
Turnover has increased by more than 65% since 2022, enabling the business to surpass the £1 million turnover milestone in 2025 a significant achievement for the family-run business.
Profitability improved substantially during this period, with a standout increase of more than 190% between 2022/23 and 2023/24. This surge was supported by their renewed brand positioning, clearer messaging and the targeted marketing activity, particularly around their solar services.
Their team also grew to support increased demand, ensuring they could scale without compromising quality.
A Growing Team and a New Home
2025 also marked the move into their brand-new headquarters in Inverbervie, finally allowing Frazer to get his own garage back!
The team expanded to seven, including a new apprentice, symbolising their dedication to developing the next generation of local talent.
Award-Winning Excellence
In November 2025, Cerretti Electrical were crowned Best Small Trades Business at the Trade Awards 2025 - an achievement that recognised their impressive growth, community impact and leadership within the renewables sector. Due North Creatives supported the team in preparing their submission, helping showcase the strengths and progress that have defined their journey.
They were also named finalists in the Sustainability in Construction category, further highlighting their commitment to environmentally responsible solutions and their rapid expansion in solar PV installations.
These accolades celebrated not only their hard work, innovation and customer-first values, but also their bold shift into renewable energy, marking a fitting milestone in their tenth year of business.
A Partnership That Continues to Evolve
From a one-man operation in 2015 to an award-winning champion of renewable energy, Cerretti Electrical’s evolution has been extraordinary.
Through strategic rebranding, targeted marketing, digital transformation and ongoing collaboration, they have grown into one of the North East's leading solar PV installers, supported by measurable results, a strengthened reputation and a loyal, fast-growing customer base.
Speaking about his experiences of working with the team, Frazer said: "Working with Amanda and her team has truly transformed my business. From the start, they made it clear what we needed to do, and with their help, we've not only revamped our website but also positioned ourselves as experts in solar energy. "
"Amanda has helped me find a better balance between work and life, taking the weight off my shoulders when it came to marketing. We’ve seen more inquiries for renewables than ever, and I feel confident in the direction we’re heading. I look forward to working with Due North Creatives as we continue to grow."
Cerretti Electrical's journey shows what’s possible when ambition is paired with clear strategy, creative thinking and the right partnership. It’s a powerful example of how outsourced marketing with Due North Creatives can help businesses unlock new potential, elevate their brand and move confidently into their next chapter of growth.
Working with Amanda and her team has truly transformed my business. From the start, they made it clear what we needed to do, and with their help, we've not only revamped our website but also positioned ourselves as experts in solar energy.
Frazer Cerretti
Director
Ready to transform your marketing strategy and drive your business forward?
let's chat
