Case Study:
Dalgetty Pest Control
David had been in business since 2007, starting up on his own as a local pest controller. He’d been attending the local BNI for a number of years, and while that attracted business he still felt unconfident about tendering for contracts alongside larger competitors; all too often he felt the pressure to give a low price for fear of losing out on the work.
Based out of Fettercairn, David’s Pest Control business had him travelling all over Angus and South Aberdeenshire supporting home owners, farms and hotels with their extermination requirements. David felt like he was working flat out, but he wasn’t seeing any results from his hard work; running around in all directions he felt like he didn’t know what way to turn.
David’s customers want him to be discreet and reassuring, they want peace of mind that their business or home is not at risk. David’s original website pictured above looked dark and unapproachable, which is a complete misrepresentation of what David and his business is like in real life. In addition his Facebook posting was intermittent and focused on the unattractive aspects of his work. This miss-match was costing him thousands of pounds,in unconverted leads that he didn’t even know about. (Ie: People finding him or hearing about him and then being scared off by his website)
“When I met Amanda for a coffee, we discussed how I was feeling about my business and where I wanted it to be in 5/10 years time. To be honest, I wasn’t even sure, I just knew it wasn’t where I was now! Amanda then went on to show me what she’d found online and explained how my current online presence had been working against me.”
– David Dalgetty
David signed up for our transformation service, which is a 12 month process working through his brand identity, website, social media and blog writing.
Through the initial workshop we outlined some key goals that we wanted to achieve in the 12 month period and identified that we wanted to shift the focus from reactive treatments to on-going protection. This would allow him to build a steady cash-flow from maintenance contracts but also present him in a much more positive light as a protector rather than exterminator.
Photography like many of our projects is key and working with Kirstie Abbey we wanted to show how approachable and friendly David was; setting the tone for the brand identity and website moving forward.
From the week the website went live we took over David’s social media channels agreeing to post 3-4 times a week to attract new business in, educate his audience and show that his business is alive and thriving. This was further supported with monthly blog articles which helped potential customers solve their problems and answer many of their queries.
– David Dalgetty
