brand design

Logo design, branding and merchandise

Does the world perceive you in the way you’d like?

You might have a logo, but does it truly reflect who you are and the quality of your work? Is your messaging clear, or do customers often struggle to understand what you offer?

A logo alone isn’t enough, your branding should reflect who you are and the quality of your work.

In business, it's our job to understand what our customers need and communicate with them clearly. By doing so, we build trust and shape a positive perception of our brand.

Clear messaging is crucial – if customers can’t quickly understand your offering, they’ll turn elsewhere.

Why branding matters

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Stand Out in the Crowd

With consumers and businesses bombarded daily with messaging it is important now more than ever to stand out in the crowd and be remembered.

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Stay Top of Mind
With the right branding you have the power to control how they perceive you and remain front of mind, so that when they need your services, you are the first they recall.
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Be Unforgettable
Businesses with a distinctive logo, colours and messaging are far more memorable. With a positive experience, even if customers don’t need you now, they will recall you visually when they do, and perhaps even point friends in your direction.
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Confidently Step Forward
At Due North Creatives, our branding services can help you build a new brand identity, refresh an existing one, and outline key messaging so that you can step forward with confidence to win and retain clients.

branding in the wild

brand Creation Package

what's included

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kick-off workshop
Conducted online or at your premises, this session involves a marketing strategist and a creative designer gaining an understanding of your business goals, values, customer demographics, and unique selling points.
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Name creation
(if required)
We collaborate to develop a unique and memorable business name that aligns with your brand identity and appeals to your target audience.
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Logo concept presentation
We focus on crafting a single strong logo concept, presented with mock-ups to visualise its application across different contexts. Adjustments are made as needed to perfect the design.
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Brand guidelines document
A detailed guide on how to consistently use your new branding elements like logo, colour palette, and typography across various media.
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Package of logo files
A complete set of logo files suitable for print and digital use, including variations like single colour, reverse colour, stacked, and horizontal formats.
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Key messaging
Craft your value proposition, defining your vision, mission, and values, as well as articulating key straplines that resonate with your audience and differentiate your brand in the market.
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Brand tools
  • Business card design
    Print ready file incorporating your new branding
  • Social media profile displays
    Headers and icons for all your platforms
  • Social media templates
    5 graphics shared in Canva for easy use
  • Email signature
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How to launch brand checklist

Your grand unveiling can only happen once – so you want to be sure you're doing it in the most appropriate way to make the biggest impact!

We'll support you with a tailored brand launch strategy to help you captivate your audience, maximise visibility, and set the stage for long-term success.

What's the process?

The whole project typically takes 4-6 weeks to complete, with thorough attention to detail and timely delivery. You’ll have an account manager to liaise with ensuring open communication and easy collaboration.
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Good to know...
When it comes to brand activation such as signage, clothing apparel and merchandise, we know how confusing it can be if you are not a designer. We can act as brand guardians working with 3rd party partners in order to activate your brand and launch it into the market efficiently.


Week 1
Kick off workshop
We begin with a kick-off workshop where we delve into understanding your business, its goals, and its unique identity. This sets the stage for our collaboration and guides our creative process

Week 2–3
Design phase
Our team of designers work behind the scenes to create your brand identity. This phase involves creativity, exploration, and refinement to ensure we capture the essence of your brand

Week 4
Brand Concept Reveal
We present you with the initial brand concept. This is an exciting milestone where you get to see our vision come to life and provide feedback to shape the final outcome

Week 5
Brand tweaks and confirmation
Based on your feedback, we make any necessary tweaks and refinements to the brand concept to ensure it aligns perfectly with your vision. Once you're satisfied, we move forward to finalise the brand identity

Week 6
Brand Activation
This includes delivering all necessary files and assets, providing guidance on implementation, and celebrating the launch of your new brand identity.

    Week 1
    Kick off workshop
    We begin with a kick-off workshop where we delve into understanding your business, its goals, and its unique identity. This sets the stage for our collaboration and guides our creative process
    Week 2–3
    Design phase
    Our team of designers work behind the scenes to create your brand identity. This phase involves creativity, exploration, and refinement to ensure we capture the essence of your brand
    Week 4
    Brand Concept Reveal
    We present you with the initial brand concept. This is an exciting milestone where you get to see our vision come to life and provide feedback to shape the final outcome
    Week 5
    Brand tweaks and confirmation
    Based on your feedback, we make any necessary tweaks and refinements to the brand concept to ensure it aligns perfectly with your vision. Once you're satisfied, we move forward to finalise the brand identity
    Week 6
    Brand Activation
    This includes delivering all necessary files and assets, providing guidance on implementation, and celebrating the launch of your new brand identity.

      Brand Design Costs

      Our branding service can be tailored to your unique needs. Costs are influenced by factors such as:

      • Name creation
      • Defining your vision, mission, and values
      • Scope of your brand activation

      We'll guide you every step of the way on your new brand journey.

      price around
      £2,000
      +VAT
      ready to make your mark?
      start your branding journey
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      Fantastic company bringing a professional image to any business, great work!
      Arran Adam
      Arran Adam Joinery
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      We couldn’t recommend the team at Due North enough. Their knowledge and expertise on marketing, branding and online presence has been invaluable to the team at Crawford Architecture. Since working with Amanda and her team, and the launch of our new branding and website we have found that our client base has increased considerably.
      David Paton
      Crawford Architecture

      The Impact a brand can make

      branding spotlight

      Montrose Port Authority
      We've helped the Montrose Port Authority over the last 3 years with brand support from brochures and annual reviews to Tesla and boat livery.

      recent logo designs

      hover to see before and after

      Old Logo for Scott & Fyfe, an employee-owned company, featuring a stylized blue SF graphic above the company name in black text.
      Scott & Fyfe logo with a turquoise abstract S shape on the left and the company name SCOTT & FYFE in bold, dark blue capital letters on the right.
      Previous logo
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      Previous logo

      What's the process?

      Conducted online or at your premises, this session involves a marketing strategist and a creative designer gaining an understanding of your business goals, values, customer demographics, and unique selling points.
      01
      week 1
      kick-off workshop
      We begin with a kick-off workshop where we delve into understanding your business, its goals, and its unique identity. This sets the stage for our collaboration and guides our creative process.
      02
      week 2-3
      Design Phase
      Our team of designers work behind the scenes to create your brand identity. This phase involves creativity, exploration, and refinement to ensure we capture the essence of your brand.
      03
      week 4
      Brand Concept Reveal
      We present you with the initial brand concept. This is an exciting milestone where you get to see our vision come to life and provide feedback to shape the final outcome.
      04
      week 5
      Brand tweaks & confirmation
      Based on your feedback, we make any necessary tweaks and refinements to the brand concept to ensure it aligns perfectly with your vision. Once you're satisfied, we move forward to finalise the brand identity.
      05
      week 6
      Brand activation
      This includes delivering all necessary files and assets, providing guidance on implementation, and celebrating the launch of your new brand identity.

      success in action

      Longparke Farm
      Known for its cosy, rustic atmosphere, Longparke Farm is a family-run café and farm shop located just outside Monifieth and Dundee. Despite its loyal local customer base and pandemic resilience, the business originally known as Longparke, struggled to reach a broader audience and convey the unique charm that set it apart.
      discover the full story
      ready to make your mark?
      Let’s create a memorable brand that stands out
      start your branding journey